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Shein Fined

Shein Fined

The French competition authority has imposed a €40 million fine on Chinese fashion company Shein for allegedly misleading business practices, including fake discounts and vague claims about environmental impact.

According to Reuters, the company Shein received the fine after nearly a year-long investigation. The agency stated that the company Infinite Style E-Commerce Co Ltd, which manages Shein brand sales, misled customers regarding discounts, and the company has accepted the fine.
 
 
Shein is a global e-commerce platform specializing in fast fashion, selling its products primarily in Europe, the Americas, Australia, the Middle East, and other consumer markets around the world.

The company was founded in October 2008 in China.

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